Artist: Jaz-O & The Immobilarie
Album: Kingz Kounty
Rating: 5.5 / 10
Reviewer: DJ MF
What’s beef? Well, according to the new tactics of hip hoppers worldwide, it seems like it’s just another way to make money.
Add Jaz-O to the growing list of Jay-Z haters if his recent diss track is true. Of course, it doesn’t just end there – reason being that Jaz is the man that brought Jay into the game. So that makes things a touch more interesting and raises things to higher than a ‘Canibus dissing everyone’ level.
Of course, the cynic in us would think that it’s pretty lucky for Jaz to be hating longtime friend Jay at this point of his career – just as he’s about to re-enter the game with a new album featuring production from DJ Premier among others. So let’s stop being cynical and see if Jaz’s new album is worth it – beef or not.
To put it simply, I have a lot of trouble liking this LP. Make no mistake about it – the beats are top notch for the most part. The aforementioned Primo drops heat on NY anthem ‘718’ (even though it’s nothing you haven’t heard from him before), and tracks like ‘Pledge Allegiance’ featuring MOP and Ras Kass, ‘Diaries’ and ‘Love Is Gone’ all sound incredible to my ears. ‘Pledge Allegiance’ in particular flips it’s sample amazingly, and Jaz gets massively overshadowed by his guests.
Continuing the theme of beats, the album isn’t all gravy – there are definitely moments when Jaz strays from the refined East Coast sound of scratched choruses and rugged drum breaks, and ventures into the land of his student Jigga. It’s at these moments that the album sinks to it’s lowest points, and becomes unbearable – ‘Take Me Papi’ with it’s blatant radioplay aspirations, ‘Slut’ with it’s all too glittery production, and ‘Never Forget You’ with its bounce theme are the biggest guilty parties.
Which kinda leads into my main issue with the album – Jaz-O ain’t saying anything you haven’t heard a million times before. Now I know, I know. A LOT of rappers are guilty of the same thing. However, not a lot of rappers are able to get Primo producing every other track. And that basically becomes the basis of my not liking this album – I imagine the hottest tracks without their production, and I hear generic east coast thug rap.
And really, that’s the greatest waste – all these beats, and not a rhyme of worth in sight. If you like beats – this album is for you. And for most, that will be enough – but does it make a good album? Nope. Just a merely average one when taken as a whole.
And what about Jay and Jaz? Oh yeah, Jay is featured on the lead single of the album, ‘Let’s Go’. So, what’s beef again?