You know they’re the first muhfuckas that used Hiphop to advertise their goods in a way that was semi-palatable to fans. So rather that some white dude rocking a sideways hat and adopting the B-Boy stance while ‘rapping’ about how dope his bed and sofa warehouse was, we had Fat Joe and A Tribe Called Quest (amongst others) actually making listenable little 30 second songs which helped pushed Sprite to the Urban market. (You’ll also remember the infamous St Ides commercials too, but since everyone in Hiphop is ballin’ now and drinking Cristal and Grey Goose all day, there’s little point in boycotting the cat’s piss that is St Ides Malt Liquor¹)
Contradictory Hiphop opinion, with a bitter and twisted attitude…