Directed by Darren Alexander Cole, ‘Lovely Imperfections’ is the newest video from Milwaukee-bred, NYC-based rapper SigNif. Its taken from her album “The Transition”, available now for free download at http://signif.bandcamp.com/album/the-transition.
Imagine being 18. When I was 18, I was hanging out with my crew, gallivanting around town, discovering what life had to offer. Watching DJ Qbert videos, rocking Pumas with fat laces, and rhyming to East Flatbush Tried by 12, I was in a transition period relocating from the San Fernando Valley to Orange County.
An old rmhh head hit me up a few days ago to share some info on a crew he was repping called The Package. One of the recent tracks, ‘Making Waves’ has just been remixed by Kev Brown and is getting spins from Pete Rosenberg on his late night Hot 97 show… matter of fact the track impressed Rosenberg so much he ended up directing the video. Myspace blurb, track, and behind-the-scenes video to follow – keep an eye on these cats… I’m feeling this shit a lot.
As 50 Cent and co will attest, the best way to create a nice little buzz around your product is to start a little beef. While NYOIL’s incendiary track ‘Y’all Should Get Lynched’ is definitely sticking it to some of today’s commerical artists, its done in a way that is less beef for buzz, and more a genuine concern with the way he feels Hiphop is heading. His myspace bio decrees…
See, this is the beauty of the internets… some cats come at me out the blue (nh) and do something surprisingly good, that I feel everyone else should know about. This is how it should be done – just make good innovative stuff, instead of claiming to be the “Jay-Z of the 3rd ward” (I see you Brick), and good people like me will try to get you some spins.